Martech Tracker

The Case for Multi-Channel Programmatic Advertising

Learn how marketers are leveraging multi-channel advertising throughout the funnel, and which channels are most critical for this strategy. These insights will help you identify multi-channel ad performance, as well as the benefits and challenges of this digital strategy.

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Shopping Ads: Unlocking Success in the Digital Age

The guide offers a comprehensive overview of creating effective shopping ads, emphasizing compelling content, refined ad placements, and performance analysis. It outlines strategies for each stage of the buyer's journey, including product showcasing, customer testimonials, targeted campaigns, and data-driven optimization, crucial for successful ad campaigns.

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The Wonderskin approach that created a TikTok hit

Learn how a two-year-old brand used TikTok creators and smart ad analysis to change its fortunes.
Their creative approach sent innovative, high-tech beauty brand Wonderskin viral, sparking more than 200 million views of its Wonder Blade Peel & Reveal Lip Stain on TikTok.
The campaign, which kicked off in 2021 and used TikTok creators for the first time, was not only a fame-builder; it also doubled sales and brought cost-per-acquisition down by 8% when compared with previous campaigns.

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