logo
logo of the vendor
Haymarket Media Group Ltd logo

The Wonderskin approach that created a TikTok hit

Article Global Social Media Marketing Advertising
thumbnail of content

Learn how a two-year-old brand used TikTok creators and smart ad analysis to change its fortunes. Their creative approach sent innovative, high-tech beauty brand Wonderskin viral, sparking more than 200 million views of its Wonder Blade Peel & Reveal Lip Stain on TikTok. The campaign, which kicked off in 2021 and used TikTok creators for the first time, was not only a fame-builder; it also doubled sales and brought cost-per-acquisition down by 8% when compared with previous campaigns.

Read the Article

    Opt In?

    Please complete all required fields to access the content!

    Explore similar content

    Smartly.io logo
    The Drum (EMEA) logo
    thumbnail of the content

    Shopping Ads: Unlocking Success in the Digital Age

    The guide offers a comprehensive overview of creating effective shopping ads, emphasizing compelling content, refined ad placements, and performance analysis. It outlines strategies for each stage of the buyer's journey, including product showcasing, customer testimonials, targeted campaigns, and data-driven optimization, crucial for successful ad campaigns.
    Guide Social Media Marketing Facebook Mobile Ads Advertising
    StackAdapt logo
    The Drum (EMEA) logo
    thumbnail of the content

    The Case for Multi-Channel Programmatic Advertising

    Learn how marketers are leveraging multi-channel advertising throughout the funnel, and which channels are most critical for this strategy. These insights will help you identify multi-channel ad performance, as well as the benefits and challenges of this digital strategy.
    Whitepaper Display Advertising Metrics Advertising
    Influencer logo
    The Drum (EMEA) logo
    thumbnail of the content

    The power of creators: maximize reach through integrated campaigns

    Creator marketing has completely changed the way consumers engage with brands. In turn, this has changed the way that brands should think about creators. Download the report and discover:
    Report Global Social Media Marketing Marketing Strategy