Shopping Ads: Unlocking Success in the Digital Age

The guide offers a comprehensive overview of creating effective shopping ads, emphasizing compelling content, refined ad placements, and performance analysis. It outlines strategies for each stage of the buyer's journey, including product showcasing, customer testimonials, targeted campaigns, and data-driven optimization, crucial for successful ad campaigns.

The Case for Multi-Channel Programmatic Advertising

Learn how marketers are leveraging multi-channel advertising throughout the funnel, and which channels are most critical for this strategy. These insights will help you identify multi-channel ad performance, as well as the benefits and challenges of this digital strategy.

The power of creators: maximize reach through integrated campaigns

Creator marketing has completely changed the way consumers engage with brands. In turn, this has changed the way that brands should think about creators.

Download the report and discover:

• The value of creators across traditional media
• The benefits of activating creator campaigns across platforms
• How to maximize reach through integrated campaigns
• The impact of platforms on purchasing decisions
• The age-old question: creator vs celebrity?