Martech Tracker

The Wonderskin approach that created a TikTok hit

Learn how a two-year-old brand used TikTok creators and smart ad analysis to change its fortunes.
Their creative approach sent innovative, high-tech beauty brand Wonderskin viral, sparking more than 200 million views of its Wonder Blade Peel & Reveal Lip Stain on TikTok.
The campaign, which kicked off in 2021 and used TikTok creators for the first time, was not only a fame-builder; it also doubled sales and brought cost-per-acquisition down by 8% when compared with previous campaigns.

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