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TikTok

TikTok is the leading destination for short-form mobile video. TikTok helps people find community through shared interests, giving users a canvas to express their creativity and discover the world around them.


TikTok is a flagship product of ByteDance Ltd., a global technology company operating a range of content platforms that inform, educate, entertain, and inspire people across languages, cultures, and geographies.


As a global entertainment platform, TikTok spans most major markets except China, where ByteDance offers a different short-form video app called Douyin. TikTok has global offices including Los Angeles, Silicon Valley, New York, Dublin, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.

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The Wonderskin approach that created a TikTok hit

Learn how a two-year-old brand used TikTok creators and smart ad analysis to change its fortunes.
 
Their creative approach sent innovative, high-tech beauty brand Wonderskin viral, sparking more than 200 million views of its Wonder Blade Peel & Reveal Lip Stain on TikTok.
 
The campaign, which kicked off in 2021 and used TikTok creators for the first time, was not only a fame-builder; it also doubled sales and brought cost-per-acquisition down by 8% when compared with previous campaigns.

1/4/2023

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