Martech Tracker

TikTok is the leading destination for short-form mobile video. TikTok helps people find community through shared interests, giving users a canvas to express their creativity and discover the world around them.

TikTok is a flagship product of ByteDance Ltd., a global technology company operating a range of content platforms that inform, educate, entertain, and inspire people across languages, cultures, and geographies.

As a global entertainment platform, TikTok spans most major markets except China, where ByteDance offers a different short-form video app called Douyin. TikTok has global offices including Los Angeles, Silicon Valley, New York, Dublin, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.


The Wonderskin approach that created a TikTok hit

Learn how a two-year-old brand used TikTok creators and smart ad analysis to change its fortunes.
Their creative approach sent innovative, high-tech beauty brand Wonderskin viral, sparking more than 200 million views of its Wonder Blade Peel & Reveal Lip Stain on TikTok.
The campaign, which kicked off in 2021 and used TikTok creators for the first time, was not only a fame-builder; it also doubled sales and brought cost-per-acquisition down by 8% when compared with previous campaigns.


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