Content Library for Today's
Technology Leaders

AWIN logo
Haymarket Media Group Ltd (EMEA - PMW) logo
thumbnail of the content

Choice, control, customisation: proving the effectiveness of affiliate marketing in uncertain times

With consumers wary of spending and companies hesitant about investing due to economic uncertainty, marketers are under pressure to make their budgets work harder and improve their ROI. The affiliate and partner marketing industry is constantly evolving, and brands need to move quickly and experiment and adjust their tactics to remain competitive. Download the full report, produced in partnership with Awin, to find out about shifts in consumers behaviour and how you can carve out an advantage over competitors.
Report Marketing Budgets
Making Science logo
Haymarket Media Group Ltd (EMEA - PMW) logo
thumbnail of the content

How automated solutions can transform your performance marketing

Learn from industry experts such as Rodney Perry, head of data and Adtech UK, and Costanza Ghelfi, COO & Founder of ad-machina, on how to seamlessly integrate marketing expertise with innovative technology solutions. Explore real-world success stories showcasing remarkable ROAS improvements and cost-per-acquisition reductions across diverse industries. From multinational consumer electronics giants to global tourism groups, witness the tangible impact of ad-machina's AI-powered strategies. Download our whitepaper today and embark on a journey towards digital growth and success.
Whitepaper Marketing Strategy
Broadcom logo
Europa Science (Electro Optics) logo
thumbnail of the content

Broadcom's Industrial Time-of-Flight Sensor Solutions

Following an introduction to the working principle, watch this video to see the technology, which has been specifically developed for industrial applications which need high speeds, excellent accuracy, small size and reliable distance readings.  You will learn how Broadcom’s sophisticated ambient light suppression techniques enable the use of our sensors in outside environments (including in full sunlight) and you will see that the sensor produces reliable measurements against white, black, and coloured target surfaces as well as metallic and retro-reflective surfaces.  To conclude, we will show some typical applications and use-cases and how the AFBR-S50 sensors can be applied to solving specific and real-world problems.
On-Demand Webinar Sensors, Test & Measurement
Sapio Sciences logo
Europa Science (SCW) logo
thumbnail of the content

Strategies to Revolutionize Research with Seamless Data Access for Scientists

In this 30 minute webinar, Rob Brown, Senior Director Product Marketing at Sapio Sciences will take a closer look at laboratory data strategies that put scientists and research first. He’ll cover:
On-Demand Webinar Data Management System
AccuraCast logo
Haymarket Media Group Ltd (EMEA - PMW) logo
thumbnail of the content

5 trends to update your B2B marketing strategy

From automation to APIs, this is how B2B brands can up their digital marketing game. Influencers. Generative AI. No more tracking cookies. The B2B marketing landscape has evolved dramatically over the past 12 months and strategies must reflect this.  With help from international digital marketing agency AccuraCast, we have explored five key trends in B2B digital marketing and provide you with the tools and insights to win more leads and sales to drive growth.
Whitepaper Marketing Automation Artificial Intelligence
ON Semiconductor logo
thumbnail of the content

Design Considerations for Residential Battery Energy Storage Systems

Outlines the design considerations for residential battery energy storage systems (BESS), emphasizing the integration of renewable energy sources, system configurations, safety standards, and advanced converter topologies to enhance energy efficiency, independence, and sustainability.
Whitepaper Electronics Design and Modelling Electric and Hybrid Technologies
The Drum logo
thumbnail of the content

Supercharge your content marketing with The Drum’s masterclass series

Want to supercharge your content marketing strategy but don’t have a team of people to help you execute your ambitious plans? A membership with The Drum provides you with one of the world's largest advertising and marketing platforms, along with one-on-one support, every step of the way.  Now you can join The Drum Memberships' publishing manager, Gavin Jordan, for our latest Masterclass series, where you'll get a sneak peak of some of the learnings available to our members. Learn all the tips and tricks of how you can utilise AI to refresh your existing content without damaging your SEO.  In these sessions you’ll learn how to:
Video Content Marketing Artificial Intelligence
P&G Professionals logo
thumbnail of the content

Create an experience that feels Just Like Home

Read this guide to discover how P&G Professional can help you create a safe and inviting home-like environment for your residents, with their trusted brands and specialized formulations designed for care homes.
Guide Customer Satisfaction
WordPress VIP logo
thumbnail of the content

CMS: Separating What’s Real From the Hype

What are people really using their CMS for today? What should they be planning for in the future? And what hype should they ignore? As you plan for the new year, what considerations should you consider with regard to your CMS?   Join WordPress VIP CEO Nick Gernert and guest speaker Chuck Gahun, Principal Analyst at Forrester Research, to discuss key considerations for a CMS. Topics include:
On-Demand Webinar Content Management System (CMS)

How It Works

MartechTracker is a free-to-access digital library and content subscription service designed for professional use with a wide-ranging library of whitepapers, e-books, case studies, guides and articles.

You can make use of our search function and topic filtering to find relevant content quickly and easily. Our preference center puts you in control of your contact and content preferences for MartechTracker and our sister publications.

All our content is free to access and share, in exchange, we ask that we have your permission to disclose your professional details with the authors or content providers. At the bottom of this page you can find links to our jargon-free information on how we operate, and the data we process.

We will occasionally send you emails sharing content we believe is relevant to your role and company. You can control how we communicate with you using the Update Your Preferences link.