In this script, items in (brackets) should be input by the caller, items in italics are actions to be completed depending on the response from the prospect

Intro

Hi (Prospect name), this is (Caller Name) calling from MarTech Tracker on behalf of The Drum (EMEA), how are you today?

Reason for calling

The reason for the call is that we have a whitepaper from The Drum (EMEA) that looks at how marketers are leveraging multi-channel advertising, and which channels are most critical for this strategy.

Would it be ok for me to send this report to the email I have for you here?

If no: politely close the call.
If yes: confirm the email address, job title and company name.

Compliance Opt-in:

Just before I send the report over to you, can I gain your consent to store your business information and share this with The Drum (EMEA) who may contact you as a follow-up and answer any questions you might have?

Send Asset:

If yes: One moment while I send you the whitepaper - submit the form and wait for the success message If error on submit: I’m sorry, can I ask you to confirm your email please?

On success: That’s great

I’ll send the report over shortly. On behalf of MarTech Tracker, thank you for your time and have a great day.

The Case for Multi-Channel Programmatic Advertising