The report underscores the critical role of personalization in the buyer-seller relationship, particularly in the digital and remote interactions of the post-pandemic era. It presents data showing a strong correlation between personalized content and buyer engagement, concluding that businesses must equip their sales teams with technology for efficient digital interactions and personalized content creation.

The guide explores the concept of composable content, a strategy that enables marketers to efficiently design, customize, and publish content across various channels from a single platform. It emphasizes the importance of structured content, consistent messaging, localization, and the integration of emerging technologies for dynamic digital experiences, highlighting Contentful's role in facilitating these processes.

Explore the latest trends in video marketing, including live streaming, AI, martech integrations, and Vimeo's analytics tools, to enhance your marketing strategy.

The guide offers a comprehensive overview of creating effective shopping ads, emphasizing compelling content, refined ad placements, and performance analysis. It outlines strategies for each stage of the buyer's journey, including product showcasing, customer testimonials, targeted campaigns, and data-driven optimization, crucial for successful ad campaigns.

The Asia-Pacific (APAC) region is gaining economic importance, with its share in global GDP expected to rise to around 42% by 2040. However, B2B brands face challenges in adapting their marketing strategies to the unique cultural and regional nuances of APAC, necessitating localization efforts and a deeper understanding of the business challenges behind marketing challenges for successful growth in the region.

Learn how marketers are leveraging multi-channel advertising throughout the funnel, and which channels are most critical for this strategy. These insights will help you identify multi-channel ad performance, as well as the benefits and challenges of this digital strategy.

This report examines how, by using first- and third-party data together, marketers can achieve better customer understanding and more accurate targeting, as well as greater scale for their campaigns with greater efficiency, than they can with first-party data alone. 

The goal of this guide is to help you reconsider, and spawn ideas, because once correctly implemented, the performance of social personalization is truly mind-blowing. And the technology is more accessible than you think.

Download the guide and discover:

• How to define and refine messaging for your core audience across social platforms
• How to create ads that tell a story and meet consumers in the moment
• How to ensure the success of your ads with real-time optimization
• Creative tips by platform for Facebook, Instagram, LinkedIn, Pinterest, Snap, TikTok, and Twitter

As part of The Drum’s Predictions Deep Dive, leaders from Salesforce and GFN discuss why authenticity, agility and balance will be key for marketers to adapt in the face of so much change.

Watch the full session below!

The Drum, in partnership with Scoro, brought together a heavyweight line-up of leaders from the US and UK, at events in Chicago and London, to address the most critical factors for agency profitability in 2023.

There were some strong opinions, together with sharp insights, which senior people at agencies won’t want to miss. We’ve put these together in a fresh report that will help agencies in the US, and beyond, understand the big themes over the next 12 months – especially how to better utilize talent, technology, and relationships to boost profitability in what’s sure to be a challenging time.