Smart Advertising: delivering value with AI

Artificial intelligence (AI) is revolutionizing the marketing industry by enabling personalized ads and increasing campaign effectiveness. With the ability to analyze data and optimize ad targeting, AI tools are helping marketers achieve better results and efficiency in their campaigns, addressing challenges such as limited budgets and a complex digital landscape.

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5 trends to update your B2B marketing strategy

From automation to APIs, this is how B2B brands can up their digital marketing game. Influencers. Generative AI. No more tracking cookies. The B2B marketing landscape has evolved dramatically over the past 12 months and strategies must reflect this. With help from international digital marketing agency AccuraCast, we have explored five key trends in B2B digital marketing and provide you with the tools and insights to win more leads and sales to drive growth.

Supercharge your content marketing with The Drum’s masterclass series

Want to supercharge your content marketing strategy but don’t have a team of people to help you execute your ambitious plans? A membership with The Drum provides you with one of the world's largest advertising and marketing platforms, along with one-on-one support, every step of the way. Now you can join The Drum Memberships' publishing manager, Gavin Jordan, for our latest Masterclass series, where you'll get a sneak peak of some of the learnings available to our members. Learn all the tips and tricks of how you can utilise AI to refresh your existing content without damaging your SEO. In these sessions you’ll learn how to:

Driving employee learning potential, powered by AI

Join us for an immersive exploration into the future of corporate learning, honing in on the transformative power of AI-driven advancements. In this webinar, we will unveil how AI technologies are reshaping talent development, enabling organizations to deliver personalized learning experiences and optimizing upskilling and reskilling like never before.