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Connected B2B Experiences The Catalyst for Growth in APAC

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The Asia-Pacific (APAC) region is gaining economic importance, with its share in global GDP expected to rise to around 42% by 2040. However, B2B brands face challenges in adapting their marketing strategies to the unique cultural and regional nuances of APAC, necessitating localization efforts and a deeper understanding of the business challenges behind marketing challenges for successful growth in the region.

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