The Asia-Pacific (APAC) region is gaining economic importance, with its share in global GDP expected to rise to around 42% by 2040. However, B2B brands face challenges in adapting their marketing strategies to the unique cultural and regional nuances of APAC, necessitating localization efforts and a deeper understanding of the business challenges behind marketing challenges for successful growth in the region.

As recession looms, B2B marketers are putting their budgets under the microscope. How can they navigate the economy’s troubled waters to maintain sales and take advantage of the upturn when it arrives?