Attribution is the engine room of marketing – it drives our spend, our insight and our effectiveness. At Performance Marketing World’s webinar, we explore how the impending removal of cookies will impact our industry's ability to drive growth, as well as:  -Identifying wasted spend to boost ROI -Developing a true picture of the customer journey -Futureproofing your analytics for the cookieless future

The Drum, in partnership with Scoro, brought together a heavyweight line-up of leaders from the US and UK, at events in Chicago and London, to address the most critical factors for agency profitability in 2023. There were some strong opinions, together with sharp insights, which senior people at agencies won’t want to miss. We’ve put these together in a fresh report that will help agencies in the US, and beyond, understand the big themes over the next 12 months – especially how to better utilize talent, technology, and relationships to boost profitability in what’s sure to be a challenging time.