This is the key finding of a new white paper published by The Drum and Adobe; Creativity, collaboration and culture: the impact of working from home on marketers and marketing. It shows the marketing industry embraced working from home, and only a quarter expect to go back to their office full-time or most of the time in the future. Instead, over half (56%) of all the people surveyed – and two-thirds of creatives – expect to work mostly from home.

The white paper also examines:

• The impact of remote working on the quality of the creative produced;
• Which areas of creativity and marketing have benefited most from technology during the pandemic;
• Which tools were most heavily used by marketers and creatives