Martech Tracker

Kantar is the world’s leading marketing data and analytics business and an indispensable brand partner to the world’s top companies, including 96 of the world’s 100 biggest advertisers.

We have a complete, unique and rounded understanding of people around the world: how they think, feel and act, globally and locally in over 90 markets.

We don’t just help clients understand what’s happened, we tell them why and how they can shape the future.


The road to effectiveness: How can AI boost your marketing ROI?

Our expert panel will cover:

• Challenges in the road of effectiveness for marketeers

• AI-powered solution in measurement and optimisation

• A case study


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