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Financial habits are changing: Here’s how brands can stay ahead

It’s a whole new world for financial services.

The worst cost-of-living crisis in memory, digital transformation and a swathe of privacy regulations have together combined to up-end traditional ways of communicating with consumers. Financial habits are changing, along with how people want to interact with finance brands.


Here, we share new research into what consumers want - and how they want to be treated.

Find out the six ways people are reacting to a financial market in flux.

And discover five ways finance brands can stay ahead and connect effectively with their consumers.

11/2/2023

View Content
thumbnail
Rakuten Advertisinglogo

Financial habits are changing: Here’s how brands can stay ahead

It’s a whole new world for financial services.

The worst cost-of-living crisis in memory, digital transformation and a swathe of privacy regulations have together combined to up-end traditional ways of communicating with consumers. Financial habits are changing, along with how people want to interact with finance brands.


Here, we share new research into what consumers want - and how they want to be treated.

Find out the six ways people are reacting to a financial market in flux.

And discover five ways finance brands can stay ahead and connect effectively with their consumers.

11/2/2023

View Content