Martech Tracker

Raconteur was founded in 2008 on the conviction that business leaders value quality content that is expertly produced and beautifully designed. Almost 15 years later, we remain convinced that professionals are searching for journalism that inspires and informs on new ways of doing business and new approaches to leadership.

We help leaders understand the world of business and how it is changing. We believe that incisive content, matched with outstanding design, can inspire leaders to make better decisions and build better businesses.


The state of decision-making in 2022

New Raconteur research reveals that more people from across departments and roles are playing a part in the average purchase decision. Has B2B buying ever been as complex?

This report looks at the growing complexity of decision-making. Functions that didn’t even exist in organisations a few years ago have become central to the choices made, from the data and operations departments to the creative and people teams.


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