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How can your agency avoid the canceled pitch?

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Agencies spend $12bn a year pitching, but a third of all pitches are canceled. Don’t be the agency who foots the bill. There’s plenty of advice to push back on the process, but where do you start?

The Drum has done the hard work for you with a helpful guide full of actionable templates to help you: 

  1. qualify the opportunity 
  2. educate the client and 
  3. transfer the liability in any pitch situation.

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