It’s a whole new world for financial services. The worst cost-of-living crisis in memory, digital transformation and a swathe of privacy regulations have together combined to up-end traditional ways of communicating with consumers. Financial habits are changing, along with how people want to interact with finance brands. Here, we share new research into what consumers want - and how they want to be treated. Find out the six ways people are reacting to a financial market in flux. And discover five ways finance brands can stay ahead and connect effectively with their consumers.