Want to supercharge your content marketing strategy but don’t have a team of people to help you execute your ambitious plans? A membership with The Drum provides you with one of the world's largest advertising and marketing platforms, along with one-on-one support, every step of the way.  Now you can join The Drum Memberships' publishing manager, Gavin Jordan, for our latest Masterclass series, where you'll get a sneak peak of some of the learnings available to our members. Learn all the tips and tricks of how you can utilise AI to refresh your existing content without damaging your SEO.  In these sessions you’ll learn how to:

Want to supercharge your content marketing strategy but don’t have a team of people to help you execute your ambitious plans? A membership with The Drum provides you with one of the world's largest advertising and marketing platforms, along with one-on-one support, every step of the way.  Now you can join The Drum Memberships' publishing manager, Gavin Jordan, for our latest Masterclass series, where you'll get a sneak peak of some of the learnings available to our members. Learn all the tips and tricks of how you can utilise AI to refresh your existing content without damaging your SEO.  In these sessions you’ll learn how to:

Want to supercharge your content marketing strategy but don’t have a team of people to help you execute your ambitious plans? A membership with The Drum provides you with one of the world's largest advertising and marketing platforms, along with one-on-one support, every step of the way.  Now you can join The Drum Memberships' publishing manager, Gavin Jordan, for our latest Masterclass series, where you'll get a sneak peak of some of the learnings available to our members. Learn all the tips and tricks of how you can utilise AI to refresh your existing content without damaging your SEO.  In these sessions you’ll learn how to:

The guide explores the concept of composable content, a strategy that enables marketers to efficiently design, customize, and publish content across various channels from a single platform. It emphasizes the importance of structured content, consistent messaging, localization, and the integration of emerging technologies for dynamic digital experiences, highlighting Contentful's role in facilitating these processes.

As part of The Drum’s Predictions Deep Dive, leaders from Salesforce and GFN discuss why authenticity, agility and balance will be key for marketers to adapt in the face of so much change. Watch the full session below!