The Personalization Payoff
The report underscores the critical role of personalization in the buyer-seller relationship, particularly in the digital and remote interactions of the post-pandemic era. It presents data showing a strong correlation between personalized content and buyer engagement, concluding that businesses must equip their sales teams with technology for efficient digital interactions and personalized content creation.
Event Professional Or Digital Content Creator? The Future Of Tech-Enabled Events
The report underscores the need for further digital transformation in the events industry, emphasizing the importance of data management, audience engagement, and digital skills. It suggests strategies like creating content hubs, building communities, extending event lifecycles, and overcoming barriers to enhance digital maturity.
Solutions and Design Considerations for Autonomous Mobile Robots (AMRs)
The report provides an in-depth analysis of the design considerations and technological advancements in Autonomous Mobile Robots (AMRs), including actuator technology, sensor technology, power solutions, and communication technology. It emphasizes the importance of integrating various technologies and the role of artificial intelligence and machine learning in driving innovation in AMRs.
The results are in: Unique Experiences Are More Valuable Than Ever
As the world reopens post-pandemic, event planners face challenges of rising costs, tight budgets, demanding attendees, and sustainability concerns.
C&IT have partnered with Business Events Perth to conduct a survey to understand the changing needs of event planners, revealing their increasing focus on unique experiences and destination choices.
Out of the ordinary: Getting more impact from meetings and events
C&IT recently partnered with VisitDenmark to survey event professionals about how they’re delivering impactful meetings and events in 2023.
The results suggest that, now more than ever, planners are looking to maximise the value of face-to-face time in a post-pandemic working landscape where many co-workers are meeting in person less frequently.
That means going the extra mile to make every meeting an extraordinary, authentic and bonding experience.
And while some M&E activities are as popular as ever (hello, wine-tasting!), new priorities –such as social impact – are gaining ground.
Digital maturity: transformation comes of age
At the start of the COVID-19 pandemic, digital transformation was the key to survival for businesses. Driven by lockdowns and social distancing, services and operations went digital overnight.
Building the future: the construction industry outlook
Construction leaders in the UK and Ireland are optimistic about the industry's future, as they recognize the importance of integrating technology, utilizing data, and prioritizing sustainability. However, they emphasize the need for proper investment in skills, personnel, and tools to ensure successful implementation of these transformative changes.
Smart Advertising: delivering value with AI
Artificial intelligence (AI) is revolutionizing the marketing industry by enabling personalized ads and increasing campaign effectiveness. With the ability to analyze data and optimize ad targeting, AI tools are helping marketers achieve better results and efficiency in their campaigns, addressing challenges such as limited budgets and a complex digital landscape.
Connected B2B Experiences The Catalyst for Growth in APAC
The Asia-Pacific (APAC) region is gaining economic importance, with its share in global GDP expected to rise to around 42% by 2040. However, B2B brands face challenges in adapting their marketing strategies to the unique cultural and regional nuances of APAC, necessitating localization efforts and a deeper understanding of the business challenges behind marketing challenges for successful growth in the region.
Transparent ESG metrics power smarter fund investments
This report discusses how asset managers must rely on evidenced insights to improve opportunity and risk identification, track ESG metrics, and report accurately to investors and regulators. Yet, many firms still grapple with inconsistent and unreliable data on sustainability.