Martech Tracker

Out of the ordinary: Getting more impact from meetings and events

C&IT recently partnered with VisitDenmark to survey event professionals about how they’re delivering impactful meetings and events in 2023.


The results suggest that, now more than ever, planners are looking to maximise the value of face-to-face time in a post-pandemic working landscape where many co-workers are meeting in person less frequently.


That means going the extra mile to make every meeting an extraordinary, authentic and bonding experience.


And while some M&E activities are as popular as ever (hello, wine-tasting!), new priorities –such as social impact – are gaining ground.

Related categories

Event Planning

Type of content

Report

Similar content

thumbnail
Business Events Perthlogo

The results are in: Unique Experiences Are More Valuable Than Ever

As the world reopens post-pandemic, event planners face challenges of rising costs, tight budgets, demanding attendees, and sustainability concerns.


C&IT have partnered with Business Events Perth to conduct a survey to understand the changing needs of event planners, revealing their increasing focus on unique experiences and destination choices.

View Content
thumbnail
Zurich Convention Bureaulogo

Sustainable Zürich: Events with a lasting impact

Research by Zürich Tourism and C&IT found that the issue of sustainability influenced the decision-making process when choosing a destination or venue for 95.6% of respondents – and 35.3% said it was “crucial” to the decision.


Read this expert report for more information and analysis on the research and why "net zero is no longer enough" and "legacy or even regeneration must be the new goal.

View Content
thumbnail
Scorologo

Unlocking agency profitability in 2023

The Drum, in partnership with Scoro, brought together a heavyweight line-up of leaders from the US and UK, at events in Chicago and London, to address the most critical factors for agency profitability in 2023.


There were some strong opinions, together with sharp insights, which senior people at agencies won’t want to miss. We’ve put these together in a fresh report that will help agencies in the US, and beyond, understand the big themes over the next 12 months – especially how to better utilize talent, technology, and relationships to boost profitability in what’s sure to be a challenging time.

View Content