Martech Tracker
WorkHumanlogo

The Recognition Revolution: The Power of Tech in Modern Workplace Culture

In this UNLEASH webinar watch Mervyn Dinnen, Co-creator at Talent Watch speak with Navin ‘Nuvs’ Jain, Product Evangelist at Workhuman, and Sara Lupi, Global Head of Employee Experience at Sanofi Consumer Healthcare speak about how organizations are harnessing strategic recognition to drive financial growth – talking through use of systems, bias mitigation, and real business outcomes.

11/28/2023

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Bangologo

From ad overload to ad precision: Transforming digital marketing for better results

The digital landscape is littered with badly-targeted campaigns, intrusive advertising, frustrated consumers and poor ROI. And things are only going to get tougher for marketers with third-party cookies being phased out.


A new study by Bango Audiences found that 78% of ad professionals say they need new data sources to reach relevant audiences. While 81% say they’re looking for new technologies and tools to enhance their ability to target specific audiences online.


So, how can new tools finally help to reach more relevant audiences and deliver a better customer privacy experience for consumers? In partnership with Bango, this Performance Marketing World expert report seeks to find the answers.

11/24/2023

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Bangologo

From ad overload to ad precision: Transforming digital marketing for better results

The digital landscape is littered with badly-targeted campaigns, intrusive advertising, frustrated consumers and poor ROI. And things are only going to get tougher for marketers with third-party cookies being phased out.


A new study by Bango Audiences found that 78% of ad professionals say they need new data sources to reach relevant audiences. While 81% say they’re looking for new technologies and tools to enhance their ability to target specific audiences online.


So, how can new tools finally help to reach more relevant audiences and deliver a better customer privacy experience for consumers? In partnership with Bango, this Performance Marketing World expert report seeks to find the answers.

11/24/2023

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WordPress VIPlogo

Martech Trends Report

Discover the latest insights and trends in martech with the Content Matters Martech Trends Report 2023. Uncover the tools and strategies driving content success.

11/22/2023

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WordPress VIPlogo

The Content Marketers Funnel.pdf

The Content Marketer's Funnel Guide: A comprehensive framework to attract, engage, and convert customers with proven strategies and the right technology

11/22/2023

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The Drumlogo

How can your agency avoid the canceled pitch?

Agencies spend $12bn a year pitching, but a third of all pitches are canceled. Don’t be the agency who foots the bill. There’s plenty of advice to push back on the process, but where do you start?


The Drum has done the hard work for you with a helpful guide full of actionable templates to help you: 1. qualify the opportunity 2. educate the client and 3. transfer the liability in any pitch situation.

11/21/2023

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NTT DATAlogo

The industrial metaverse in the automotive sector

Discover the transformative power of the industrial metaverse in the automotive sector, merging the real and digital worlds for increased efficiency, collaboration, and innovation.

11/16/2023

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NTT DATAlogo

Consent 2: The industrial metaverse in the automotive sector

Discover the transformative power of the industrial metaverse in the automotive sector, merging the real and digital worlds for increased efficiency, collaboration, and innovation.

11/16/2023

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AARlogo

Cutting through the hype: Industry trends and how brands and agencies are responding

The AAR Agency Trends Report is a thorough investigation of the realities of a changing market as marketers go into 2024. With interviews from 25+ leaders across marketing, including CMOs and senior marketers, agency founders, CEOs, and CSOs, the report offers a snapshot of how the market is responding to developments. What are the myths and misconceptions surrounding these trends? How to support and develop the marketing ecosystem to deliver the best possible results in light of the changing market?

11/14/2023

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Enterprise WordPresslogo

Martech Trends Report

Discover the latest insights and trends in martech with the Content Matters Martech Trends Report 2023. Uncover the tools and strategies driving content success.

11/13/2023

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